10 Best Gold Jewellery Shops in Malaysia (2026)
Disclosure. This guide was published before our current ranking rules, and is being re-reviewed. Businesses that paid for placement are labelled Sponsored. How we make money
Gold jewellery holds a unique position in Malaysian culture, functioning as both a personal adornment and a store of value across Chinese, Malay, and Indian communities. Whether you are buying 999 pure gold for investment purposes, 916 gold for everyday wear, or 22K gold for a traditional bridal set, the shop you choose will affect both the price you pay and the product quality you receive. This list covers the ten best gold jewellery shops in Malaysia based on pricing, range, craftsmanship, and buying experience.
How we ranked these
This guide is being re-reviewed against our published criteria. Until then the order is our earlier editorial order, and any business that paid for placement is labelled Sponsored.
At a glance
| Price | ||||
|---|---|---|---|---|
| 1 | SK JewellerySponsored916 Gold from RM 300 / Diamonds from RM 1,500 | - | - | 916 Gold from RM 300 / Diamonds from RM 1,500 |
| 2 | Poh KongGold Jewellery from RM 200 / Diamonds from RM 800 | - | - | Gold Jewellery from RM 200 / Diamonds from RM 800 |
| 3 | HABIB JewelsGold from RM 500 / Diamond Rings from RM 1,500 | - | - | Gold from RM 500 / Diamond Rings from RM 1,500 |
| 4 | Wah Chan Gold & JewelleryGold Jewellery from RM 498 / Diamonds from RM 1,200 | - | - | Gold Jewellery from RM 498 / Diamonds from RM 1,200 |
| 5 | Joyalukkas Jewellery22K Gold from RM 600 / Diamond Bridal Sets from RM 3,000 | - | - | 22K Gold from RM 600 / Diamond Bridal Sets from RM 3,000 |
| 6 | Malabar Gold & Diamonds | - | - | - |
| 7 | TomeiGold Jewellery from RM 300 / Diamonds from RM 1,500 | - | - | Gold Jewellery from RM 300 / Diamonds from RM 1,500 |
| 8 | Selberan | - | - | - |
| 9 | SMS Deen Jewellers | - | - | - |
| 10 | DeGem | - | - | - |
Sponsored · Featured partner
SK Jewellery
SK Jewellery is one of the strongest options in Malaysia for gold jewellery buyers who want competitive pricing without sacrificing quality. The brand’s direct sourcing model removes the middleman markups that inflate prices at many independent jewellers, making SK Jewellery consistently competitive on 999 pure gold and 916 gold pieces across its 29 outlets nationwide.
The gold range covers pendants, chains, bangles, rings, and earrings in both classic and contemporary designs. Collections rotate to cover festive seasons including Chinese New Year, Hari Raya, and Deepavali, and the bridal gold collection is particularly comprehensive for couples looking to match a full set for a traditional ceremony. Outlets are spread across KL, Johor Bahru, Petaling Jaya, Penang, and other major Malaysian cities, so buying, repair, and after-sales service are accessible regardless of where you are based.
Poh Kong
Poh Kong is Malaysia’s largest jewellery chain by outlet count, with over 100 stores across the peninsula and East Malaysia. Gold is the brand’s core product, and the range covers 999 pure gold, 916 gold, and 750 (18K) gold across everyday and investment-grade pieces. Poh Kong also sells certified gold bars and coins for buyers who treat jewellery as part of a broader gold holding strategy.
HABIB Jewels
HABIB has been a trusted name in Malaysian gold jewellery for over six decades. The brand is particularly well regarded for its bridal sets in 22K gold, which are a staple for Malay and Indian weddings. HABIB operates with a transparent pricing policy and has won multiple industry awards for both its product quality and customer service across its Malaysian showrooms.
Wah Chan Gold & Jewellery
Wah Chan has traded since 1955 and operates over 50 boutiques across Peninsular Malaysia, making it one of the most established gold jewellery chains in the country. The brand’s seasonal collections for Chinese New Year, Hari Raya, and other Malaysian festivals are consistently popular, and in-house gemologists are available at selected outlets to assist with higher-value gold and gemstone purchases.
Joyalukkas Jewellery
Joyalukkas is one of the world’s largest jewellery chains and brings its 22K and 24K gold expertise to its Malaysian outlets in KL and the Klang Valley. The brand is particularly popular among South Indian and Sri Lankan communities for its detailed traditional goldwork, and the product range is wide enough to cover everyday pieces through to elaborate festive and bridal sets.
Malabar Gold & Diamonds
Malabar Gold & Diamonds serves Malaysia’s Indian community with detailed traditional goldwork alongside modern everyday designs. Founded in 1993, the brand covers a wide price range and offers customisation services for shoppers who want to commission a specific traditional design or recreate a family heirloom in gold.
Tomei
Tomei is a Bursa Malaysia-listed brand offering certified gold jewellery across its main Tomei line and the premium T. H. Jewellery sub-brand. For buyers who want a listed company’s accountability when making significant gold purchases, Tomei provides documentation and product certification that smaller independent jewellers typically cannot match.
Selberan
Selberan was established in 1973 from a collaboration involving Royal Selangor and European master jewellers, giving the brand a distinctive design heritage that sits between traditional Malaysian craftsmanship and European fine jewellery aesthetics. The brand specialises in 18K gold and diamond pieces and is a strong choice for buyers looking for something more design-forward than the mainstream chains offer.
SMS Deen Jewellers
SMS Deen Jewellers operates from Jalan Masjid India, one of KL’s most established gold shopping corridors, and has built a loyal following for its 916 and 22K gold ranges for weddings and casual wear. The location places it in the heart of KL’s traditional gold trading district, where prices are often sharper than in the mall-based chains due to lower overheads.
DeGem
DeGem rounds out this list as the premium end of Malaysia’s gold and fine jewellery market. While the brand is better known for diamonds, its 18K gold collections and bespoke goldwork are of the highest quality available domestically. For buyers who want investment-quality goldsmithing in a custom design, DeGem’s 40-plus years of experience positions it as one of Malaysia’s most credible options.
Questions people ask
What is the difference between 999, 916, and 22K gold in Malaysia?
999 gold is 99.9 percent pure gold, the highest purity commonly sold in Malaysia. It is the softest and most investment-oriented form, often used for pendants, coins, and bars. 916 gold is 91.6 percent pure (22K) and is the most common standard for jewellery in Malaysia, balancing durability with a high gold content. 22K and 916 are effectively the same standard. 18K gold (750) contains 75 percent gold and is harder, making it better suited to settings that hold gemstones. SK Jewellery, Poh Kong, and HABIB all carry 999 and 916 gold ranges.
How is gold jewellery priced in Malaysia?
Gold jewellery pricing in Malaysia is based on the daily gold spot price plus a craftsmanship premium (also called a making charge). The spot price applies uniformly across the country, so price differences between shops come from the craftsmanship markup and each brand’s operational costs. Brands like SK Jewellery and Poh Kong keep their markups lean through direct sourcing and scale. Independent jewellers in areas like Jalan Masjid India sometimes offer sharper pricing due to lower overheads.
Which shops in Malaysia sell gold jewellery as an investment?
Poh Kong is the most structured option for investment gold in Malaysia, selling certified gold bars and coins alongside jewellery. HABIB also sells gold bars at selected outlets. For pure jewellery with high gold content (999 or 916), SK Jewellery and Wah Chan are strong choices. When buying gold as an investment, focus on pieces with lower making charges relative to their gold weight, such as simple chains or bangles over highly crafted decorative pieces.
Is it safe to buy gold jewellery online in Malaysia?
Yes, from established brands with clear certification and return policies. SK Jewellery, Poh Kong, and Tomei all have transactional websites with in-store pickup options. For high-value purchases, visiting a physical outlet to check hallmarking and product documentation before completing the transaction is the more prudent approach, especially for 999 gold investment pieces.