30 Best Amazon PPC Software

Amazon PPC (Pay-Per-Click) software has become essential for sellers looking to maximise their visibility and sales on the world’s largest online marketplace. 

In this rapidly evolving digital era, leveraging the right PPC software can be the difference between thriving and merely surviving in the competitive Amazon marketplace. 

This article delves into 30 of the best Amazon PPC software currently available, examining their features, ease of use, and how they can transform your Amazon advertising strategy. 

#1. Best Amazon PPC Software – Scale Insights

Image Credit: Scale insights

Contact:Sales: training@scaleinsights.com
Customer support: training@scaleinsights.com
Price:78 USD – 688 USD per month
Services Offered:AI Automation
Fully managed campaigns
Keyword campaigns
Dynamic bidding algorithm
Placement algorithm

Founded by successful Amazon FBA sellers, Scale Insights aims to empower both seasoned and amateur business owners through a robust AI platform. 

The company is a leading Amazon PPC software with its advanced AI automation. This technology allows Amazon sellers to control their advertising spending substantially, managing massive campaigns efficiently​​.

The software provides customised PPC automation based on AI and big data. It includes dynamic real-time bidding, day parting, and revive automation, which assists in maximising ROI by concentrating on high-performing keywords and reducing ACOS through expert insights.

Using this tool, you can get detailed reporting and create bulk campaigns, saving you significant time and resources. These features combine to make Scale Insights a powerful tool for Amazon sellers aiming to optimise their PPC campaigns.

#2. PPC Ninja

Image Credit: PPC Ninja

Price:99 USD – 499 USD per month
Services Offered:Daily bid optimization recommendations
Weekly new keyword recommendations
Automatic download of Search term reports
Multi-market support
Multi-user support

Get ready to unleash the power of Amazon PPC with PPC Ninja. This robust software is packed with a treasure trove of features that take your advertising game to the next level. It’s a wizard at bid optimisation, using super-smart algorithms to ensure every penny of your ad spend counts. 

But that’s not all—PPC Ninja gives you the keys to the kingdom with deep analytics, offering a crystal-clear view of your campaign’s performance and where you can supercharge it. 

It’s like having a growth detective by your side, uncovering opportunities and automating those campaign tasks. If you’re a seller hungry for comprehensive, data-driven tools to supercharge your Amazon PPC campaigns, PPC Ninja’s got your back.

#3. Quartile

Image Credit: Quartile

Price:Request for quote
Services Offered:Machine learning
Automated ads management
Unified campaign reporting
Account integration
Dedicated customer service

Quartile offers distinctive features that cater to different aspects of Amazon PPC management. This AI and machine learning-powered PPC ad optimisation platform is designed to help sellers manage their retail media campaigns in Amazon, as well as Google Shopping, and Shopify​​.

The platform allows users to set optimisation targets like margin, ACoS, TACoS, and budget and optimises campaigns hourly​​. Quartile enables one-to-one campaigns and offers automated campaign setup, creating ads at scale tailored to business goals​​.

It provides complete, real-time reporting and attribution for every advertising channel, helping sellers understand what drives their sales​​. It also offers managed advertising and digital marketing services, including brand launching and PPC management for various Amazon platforms​​.

#4. AdBadger

Image Credit: AdBadger

Contact:Demo on website
Price:Request for quote
Services Offered:PPC management
PPC coaching
Campaign audit

AdBadger is way more than your average PPC tool; it’s a complete game-changer for your Amazon ads. Its standout feature is advanced bid optimisation, which means you get the perfect bid for every ad you run. 

Plus, it’s great at finding those profitable keywords that can make your campaigns shine. The best part? It’s user-friendly, turning complex PPC stuff into a walk in the park. Automation is another big win, streamlining the repetitive tasks and allowing you to focus on key business operations. If you want to make your Amazon PPC smoother and smarter, AdBadger is your go-to.

#5. Zon.Tools

Image Credit: Zon.Tools

Contact:Contact on website
Price:Request for quote
Services Offered:24/7 Slack Support
Monthly Strategy Call
Manually Manage Campaigns
Proprietary PGN Structure
KeyWord Miner™ and Target Miner™

Zon.Tools is the PPC partner you need to navigate the competitive Amazon landscape. It has cool features like advanced keyword discovery and automated bid management. 

It’s all about giving you a deep dive into your campaigns, helping you understand and amp up your ad strategy. The interface is a breeze, making even the most complex data easy to grasp and use. 

Zon.Tools empowers you to place advertisements for your products directly within competitor listings, safeguard your listings through defensive campaigns, and promote your range of products on your listings.

#6. PPC Bee

Image Credit: PPC Bee

Price:Request for quote
Services Offered:Ad automation
Keyword generation
Campaign automation
DSA and GMC Feed exports

If you’re diving into Amazon PPC and looking for tools that can give you an edge, check out PPC Bee. It’s one of the real game-changers in the market!

PPC Bee is a software tool specialising in ad and campaign automation. It helps sellers scale up their advertising campaigns using intelligent automation and advanced bid optimisation. It offers dynamic ad creation, competitor analysis, and detailed analytics to assist in campaign management. 

The tool also provides an intuitive interface and seamless integration, which can help sellers drive targeted traffic, boost sales, and increase ROI.

#7. PPC Entourage

Image Credit: PPC Entourage

Price:Request for quote
Services Offered:Bulk campaign management
Ads automation
Ad management
Profit maximiser

PPC Entourage is among the most reliable and powerful Amazon PPC tools in the market. It’s recommended for those who want to see their Amazon ads thrive. 

PPC Entourage offers a straightforward platform packed with advanced features to simplify campaign management. From discovering the right keywords to optimising your bids, it’s all about getting the most bang for your buck. 

Automation is a standout here, especially with features like keyword harvesting and bid adjustments. For sellers looking for a tool to manage and boost their Amazon ads, PPC Entourage is a smart pick.

#8. Perpetua

Image Credit: Perpetua

Price:250 USD – 550 USD per month
Services Offered:Amazon DSP managed services
Commerce business intelligence
Amazon marketing cloud
Video advertising
Influencer marketing

Perpetua takes a cutting-edge approach to Amazon PPC, making it one of the finest in the market. It’s like having your own AI-powered wizard for targeted traffic, sales boost, and ROI amplification. 

With sophisticated bid optimisation, keyword research tools, and top-notch campaign management features, Perpetua is the master of the PPC game. Its user-friendly interface and real-time analytics bring simplicity to campaign monitoring and optimisation. 

If you’re a seller on the hunt for an advanced, AI-driven tool to take your Amazon advertising strategies to the next level, Perpetua is the answer.

#9. Sellozo

Image Credit: Sellozo

Contact:Demo on website
Price:Request for quote
Services Offered:Ad automator
Campaign studio
Performance marketing management
Reporting and analytics

Sellozo is a full-package tool designed to create and optimise Amazon PPC campaigns. Picture this: automated bidding, detailed campaign management, and in-depth performance analysis—all in one powerful tool. 

It’s like an expert AI data analyst who provides actionable insights for precise targeting and bid perfection. The interface is designed to be super easy to use! And the best part? Sellozo’s automation capabilities are here to rescue you from the manual workload.

 If you’re after a tool that combines user-friendliness with advanced functionality for Amazon PPC campaign management, Sellozo is your winning ticket.

#10. Data Hawk

Image Credit: DataHawk

Contact:Demo on website
Price:Request for quote
Services Offered:Product optimization
Data analysis
Optimization insights and recommendation
Sales data monitoring and assessment
Search performance management

Data Hawk is among the best tools for data-driven strategies that deliver results. This Amazon PPC software helps you dive deep into keyword performance, master bid optimisation, and stay on top of market trends. 

With Data Hawk, you’re in the driver’s seat, refining your strategies for the best ROI. The user-friendly interface and detailed reports keep you in control, letting you spy on competitors and make sharp decisions. 

Whether optimising existing campaigns or planning new ones, Data Hawk arms you with the data you need to make smart choices.

#11. AMZ Tracker

Image Credit: AMZ tracker

Contact:Contact on website
Price:50 USD – 400 USD per month
Services Offered:On Page Analyzer
Super URLs
Vipon Promotional Products
Sales Tracking
Rocket Reply-Email

AMZ Tracker is your secret weapon for taking Amazon campaigns to soaring heights. It’s not just about managing campaigns; it’s about catapulting your visibility, sales, and profits on Amazon. 

With AMZ Tracker, you’re in the driver’s seat, keeping a sharp eye on keywords, spying on competitors, monitoring reviews, and perfecting your product listings. Its clever algorithms are like your personal strategy coaches, dishing out invaluable tips to keep you ahead of the pack. 

AMZ Tracker makes hunting for those selling keywords a breeze, tracks your product rankings like a hawk, and keeps you one step ahead of the competition. If Amazon PPC is your game, AMZ Tracker is your ace in the hole.

#12. AdScale

Image Credit: AdScale

Price:129 USD – 2,990 USD per month
Services Offered:Business Analytics
Key performance indicators
Trend analysis
Data-driven advertising plan
Data-driven SMS plan

AdScale is an excellent Amazon PPC tool with smart automation and advanced bidding features to help sellers achieve fantastic campaign results. It has business analytics, key performance indicators, trend analysis, data-driven advertising plans, and data-driven SMS plans.

From managing campaigns and researching keywords to tracking performance, AdScale covers everything you need to get the best return on your investment. 

With AdScale, you can simplify repetitive tasks and have complete control over your campaigns, saving you time and effort. It’s the perfect tool to take your Amazon PPC strategies to the next level. 

#13. Profit Whales

Image Credit: Profit Whales

Price:Request for quote
Services Offered:PPAC management
DSP ad services
Product ranking
PPC audit

Ready to boost your campaign results and watch profits soar? Profit Whales has got your back. It’s not just any Amazon PPC tool; it’s one of the top contenders in the game, thanks to its advanced bid optimisation, keyword research, and performance tracking features.

This tool is all about increasing profits while trimming unnecessary ad spending and attracting the right customers to your Amazon listings. Profit Whales serves up an easy-to-use interface and detailed analytics, making informed decisions a breeze. 

#14. Helium 10

Image Credit: Helium 10

Price:29 USD – 229 USD per month
Services Offered:Insights & Recommendations
Listing Optimization
Advanced Brand Analytics
Monthly Expert Training
In-Person Workshops

Helium 10 is one of the Amazon PPC tools that can seriously rev up your advertising game. It’s all about taking your ad campaigns to the next level. Think of mastering campaigns with top-notch keyword research tools and strategic bid management. 

Helium 10 even lets you peek at what your competitors are up to, keeping you a step ahead. The analytics and insights you get are crystal clear, helping you fine-tune your campaigns to perfection. 

Whether you’re new to this or a seasoned seller, Helium 10 is packed with features to unleash the full power of Amazon PPC.

#15. Jungle Scout

Image Credit: JungleScout

Price:29 USD – 84 USD per month
Services Offered:Advertising analytics
Keyword strategy
Listings optimisation
Inventory management
Finance insights

As an Amazon seller, you need to stay ahead of the game to succeed. That’s where Jungle Scout comes in – it’s an invaluable tool for Amazon PPC advertising that provides you with a wealth of market insights, competitor analysis, and keyword research data. 

With Jungle Scout, you can easily discover profitable keywords, optimise your PPC campaigns, and improve your product’s visibility on Amazon. 

The easy-to-use interface and intuitive features make it accessible to both experienced and novice sellers, giving you the tools you need to thrive in the competitive world of Amazon PPC advertising.

#16. ManageByStats

Image Credit: ManageByStats

Price:15 USD – 59.97 USD
Services Offered:Review automation
Decisions Dashboard
KPI & Profit Dashboards
KPI Smart Notifications
KPI Checklists

Optimising your Amazon PPC campaigns just got easier with ManageByStats. This reliable tool equips you with everything you need for day-to-day tasks, from campaign management to keyword research and analytics. 

ManageByStats is a tool that helps sellers to make smart choices and get the best possible ROI. One of the ways they do that is to give you access to detailed performance data that reveals your ad effectiveness. 

With this tool, ManageByStats can boost your Amazon strategy, drive more sales, and take your business to new heights. 

#17. Kenshoo by Skai

Image Credit: Skai

Contact:Demo on website
Price:Request for quote
Services Offered:Omnichannel advertising
Data connectivity
Dynamic Marketing Mix
Budget Forecasting
Strategic Consulting

For sellers looking to take their Amazon advertising to the next level, Kenshoo by Skai offers a reliable solution. With its cutting-edge technology and AI, Kenshoo provides unparalleled optimisation capabilities to help supercharge any advertising strategy. 

This tool provides a range of features, from keyword research to bid management and ad tracking, that can be useful in running a successful PPC campaign. Managing PPC campaigns is made easy with its user-friendly platform, guiding users towards intelligent decision-making and maximising their ROI.

Their top-of-the-line analytics and automation tools will keep you ahead of the competition and give you the winning edge you need to succeed. 

#18. Adalysis

Image Credit: Adalysis

Price:99 USD – 499 USD per month
Services Offered:PPC management 
Campaign automation
Campaign monitoring
Multi-Campaign Dashboard
PPC targeting

Adalysis is your trusty companion in the world of Amazon PPC. This powerful tool helps you dive deep into keyword research, understand ad performance, and bid like a pro. 

Adalysis offers clear insights and smart advice to target your ads better, improve ad quality, and boost sales. Its automation capabilities take care of the repetitive tasks, giving you more time to focus on what truly matters for your business.

With advanced features like ad testing and ad text analysis, Adalysis is your partner in refining your strategies for stellar results. 

#19. Downstream

Image Credit: Downstream

Price:Request for quote
Services Offered:Retail Insights
Marketing intelligence
Ad accelerator
Digital shelf analytics

Downstream provides a pathway to sellers as they navigate the Amazon PPC landscape successfully. With advanced bid optimisation, clever keyword research, and hassle-free campaign management, Downstream helps you make the most of your Amazon investments. 

Downstream is a powerful platform that leverages data to provide insights and guidance towards achieving top-notch ad performance. You can access detailed analytics and comprehensive reports to gain insights into your campaign’s performance. 

This empowers you to fine-tune your strategies and take your Amazon PPC campaigns to new heights of success.

#20. Ignite by Seller Labs

Image Credit: SellerLabs

Contact:Contact on website
Price:1,499 USD 3,499 USD
Services Offered:Ads management
Paid social media ads management
Creative services
Advertising analysis

Ignite by Seller Labs is the cutting-edge tool you need to light up your Amazon PPC game. Used by entrepreneurs worldwide, it’s packed with features and algorithms that help you fine-tune your campaigns for stellar results. 

Ignite by Seller Labs offers comprehensive keyword research, smart bid management, and automated campaign analysis—all in one handy toolkit. The interface is a breeze to navigate and serves up actionable insights, allowing you to make data-driven decisions. 

Ignite by Seller Labs is your secret weapon for Amazon PPC advertising, whether you’re a seasoned pro or just starting your journey.

#21. Kinetic by Viral Launch

Image Credit: Viral Launch

Price:59 USD – 170 USD per month
Services Offered:Product discovery
Market Intelligence
Keyword research
Competitor intelligence
Listing Analyzer

Looking to supercharge your advertising? Kinetic by Viral Launch has your back. This dynamic software brings various features to the table, from smart bid management to insightful keyword research and automated campaign tools. 

If you’re an Amazon seller aiming to attract laser-focused traffic and maximise your ROI, Kinetic is a reliable tool to use. Getting the insights you need to make informed decisions and level up your strategies is easy with its user-friendly interface and detailed reporting.

Kinetic is all about helping you unlock the resources to take your business to the next level and achieve your goals.

#22. AdZoop

Image Credit: AdZoop

Price:Request for quote
Services Offered:Cloud enablement
Telecom and design implementation
Continuous testing
Risk and security management

Get ready to soar with AdZoop, a robust Amazon PPC software loaded with features to elevate your ads. It’s user-friendly and provides crucial information to help you assess ad performance, discover winning keywords, and set the perfect bids for maximum ROI. 

AdZoop is like having a skilled navigator for your PPC journey, ensuring more eyes land on your ads. With task automation and deep insights, it simplifies PPC management, empowering you to make savvy choices. 

Whether optimising keywords, bidding, or tracking ad performance, AdZoop is a valuable tool for Amazon PPC success.

#23. Ad Razor

Image Credit: Ad Razor

Contact:Contact on website
Price:125 USD – 195 USD per month
Services Offered:Optimise Seller
Central Automatic daily update of data from the Amazon API
Intuitive colour coding of ACOS Data
Product Level Analysis
Amazon Approved Bulk Upload File Creation

Ad Razor is a modern Amazon PPC software that sharpens your ad strategies for top-notch results. It’s loaded with advanced features to supercharge your PPC campaigns. Ad Razor excels in precise keyword targeting, bid management, campaign analysis, and task automation. 

Its user-friendly interface and real-time data let you monitor your campaigns, make data-driven decisions, and stay ahead of the competition. Whether you’ve been selling for a long time or starting out, Ad Razor is a fantastic tool for success in Amazon PPC advertising.

#24. SellerApp

Image Credit: SellerApp

Price:Free – 49 USD per month
Services Offered:PPC tools
Listing optimization
Profit checker
Keyword explorer
Keyword ranking tracker

SellerApp is your all-in-one solution for elevating your advertising game. It covers everything, from researching keywords to managing bids and analysing campaigns for Amazon PPC. 

This top Amazon PPC software uses smart algorithms and data to help you find profitable keywords, set the right bids for the best ROI, and track your campaign performance. Its user-friendly interface and automation tools simplify PPC management, saving you time and effort.

 SellerApp is great for new and experienced sellers, equipping you with the tools to make informed decisions and thrive in your Amazon PPC campaigns.

#25. RepricerExpress

Image Credit: RepricerExpress

Price:64 GBP – 949 GBP per month
Services Offered:API automated imports
API automated reports
Custom repricing reports
Amazon Buy Box Predictor
Profitability dashboard

Winning the Buy Box and staying competitive is a breeze with RepricerExpress. This clever pricing software allows sellers to automatically adjust product prices, keeping them ahead of the competition. 

With real-time monitoring of competitor prices, RepricerExpress offers sellers effective pricing strategies that lead to increased sales. Its advanced algorithms and real-time pricing updates make it easy for sellers to manage prices and increase profits. 

RepricerExpress is a top Amazon PPC software that helps sellers attract more customers by adjusting prices. Grow your business with RepricerExpress today.

#26. AdCore

Image Credit: AdCore

Price:33.99 USD per month
Services Offered:Marketing analysis
Digital marketing automation
Marketing cloud

AdCore is a comprehensive Amazon PPC software that simplifies bid management, campaign optimisation, and ad scheduling, allowing you to maximise your ad spend. With AdCore, managing PPC campaigns becomes effortless as it provides data-driven insights to enhance decision-making. 

The tool offers powerful analytics and reporting capabilities, enabling you to fine-tune your strategies and achieve outstanding results with your Amazon PPC campaigns. 

Whether you’re new to PPC advertising or a seasoned pro, AdCore simplifies the process, making it easier to generate high-quality leads and conversions that positively impact your bottom line.

#27. RevenueWize

Image Credit: RevenueWize

Contact:Contact on website
Price:119 USD – 299 USD per month
Services Offered:PPC management
Keyword Boosting
Performance ReportsStructure Analysis
Personal On-boarding
Monthly account review

Are you searching for a powerful Amazon PPC tool that can elevate your business and increase your revenue? Look no further than RevenueWize! 

This amazing tool offers smart bid optimisation, detailed analytics, and a user-friendly interface to help you make informed decisions and maximise your ROI. 

Moreover, its automation tools save you time and simplify campaign management. RevenueWize is the perfect tool for seasoned and amateur sellers, efficiently taking PPC campaigns to the next level.

#28. Pacvue

Image Credit: Pacvue

Price:Request for quote
Key Features:Advertising

Pacvue is a top Amazon PPC tool that comes with advanced features for campaign management and detailed analytics. With Pacvue, you can optimise your bids, conduct thorough keyword research, and track the performance of your ads with ease. 

The user-friendly interface of Pacvue provides valuable insights that help you make data-driven decisions, attract more customers to your products, and achieve success on Amazon. 

Whether you are a seasoned seller or a new one, Pacvue is an excellent choice for increasing sales and reaching your business goals.

#29. BidX

Image Credit: Bidx

Price:149 EUR – 449 EUR per month
Key Features:Automated bid and keyword adjustments
KDP supportChat and mail support
Strategy Proposals
Keyword management

BidX is a powerful Amazon PPC tool that offers advanced bid optimisation features along with comprehensive analytics. It is designed to help sellers achieve optimal ROI and attract high-quality customers to their Amazon products. 

By simplifying the process of bid management and providing data-driven insights for PPC campaigns, BidX makes Amazon advertising more efficient and effective. 

The tool’s user-friendly design and detailed reports enable sellers to optimise their advertising strategies and make informed decisions, ensuring maximum profitability and success.

#30. Teikametrics

Image Credit: Teikametrics

Contact:Demo on website
Price:Free – 499 USD per month
Key Features:Ad management overview
Listing optimization
Ai automation
Data aggregation and reporting

Teikametrics is a strong player in the Amazon PPC software world. It’s armed with powerful features and clever algorithms to help sellers make the most of their Amazon PPC campaigns and earn more money. From automating reviews to providing profit dashboards and more, it’s a one-stop shop. 

Teikametrics handles everything, from keyword research and bid optimisation to campaign management and performance analysis. With Teikametrics, you can target your audience better, use your ad budget wisely, and boost your sales. It gives sellers the tools they need to thrive in a competitive marketplace.

Conclusion About The Best Amazon PPC Software

We’ve explored 30 of the best Amazon PPC software options available, each with its unique features and capabilities. These tools can help you optimise your advertising campaigns, improve ROI, and drive more sales on the Amazon platform.

From powerful bid optimisation and keyword research to user-friendly interfaces and detailed analytics, these software solutions are capable of meeting your specific needs. 

They simplify the complexities of Amazon advertising, allowing you to make data-driven decisions, attract the right customers, and grow your business.

Remember that the choice of Amazon PPC software should align with your goals, budget, and level of expertise. Take the time to explore the options, consider your unique requirements, and select the tool that best suits your needs.

Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.

Frequently Asked Questions About The Best Amazon PPC Software

Are There Any Additional Costs Associated With Using Amazon PPC Software?

In addition to the subscription fees for the software itself, you may incur advertising costs on the Amazon platform, such as click costs and daily budget allocations. Be sure to factor in these costs when planning your advertising budget.

Are These Amazon PPC Software Solutions Suitable For Beginners?

Yes, many of the Amazon PPC software options mentioned in the list are suitable for beginners. They often come with user-friendly interfaces and provide step-by-step guidance to help new sellers navigate Amazon advertising successfully. 

However, it’s essential to choose software that matches your level of expertise and provides the support you need.

Can These Amazon PPC Software Solutions Help Increase Sales On Amazon?

Yes, these software solutions are designed to help you optimise your advertising campaigns, improve visibility, and attract more customers to your Amazon products. When used effectively, they can contribute to increased sales and revenue.

Are There Any Restrictions On Using Amazon Ppc Software With Amazon’s Policies?

It’s essential to ensure that your Amazon PPC campaigns comply with Amazon’s advertising policies and guidelines. Most Amazon PPC software solutions aim to help you create campaigns that adhere to these policies, but it’s your responsibility to review and approve all campaign content for compliance.


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